Blog & Kennis
Insights over Europese marktplaatsen, regelgeving en groeistrategie.
VAT in Europe for non-European sellers: everything about OSS and IOSS
As soon as you sell products to European consumers, you owe VAT — in multiple countries simultaneously. The EU has developed two schemes to simplify this: OSS and IOSS. But how does this work when your business is based outside Europe?
Read articlebol.com & Amazon in 2025: opportunities & pitfalls for non-European brands
For non-European brands, bol.com and Amazon are the two most obvious gateways to the European consumer market. But both platforms have changed significantly in recent years.
Read articleNew EU import rules from 1 July 2026: what does this mean for your e-commerce?
From 1 July 2026, something fundamental changes for everyone selling products from outside the European Union into Europe. The EU Council has decided to introduce a fixed customs duty of €3 per package for all shipments valued under €150 from third countries.
Read article5 European marketplace trends every seller must know in 2026
The European marketplace market is changing faster than ever. New legislation, shifting consumer behaviour and emerging platforms make 2026 a crucial year for everyone selling in Europe.
Read articleGPSR 2026: why every non-European seller needs an EU Responsible Person
Since December 2024, the new EU General Product Safety Regulation (GPSR) is in force. For non-European brands, this law has a direct and concrete consequence: you may not sell your products in Europe without a designated EU Responsible Person.
Read articleWhat is a Merchant of Record and why do you need one in Europe?
If you want to sell products to European consumers as a non-European brand, you quickly run into a maze of VAT obligations, customs formalities and consumer law. The most efficient solution? A Merchant of Record.
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